Brand Strategy denotes the long-term plan for your company’s development, and it is connected with the needs and demands of your customers. On the other hand, Brand Identity refers to the visible aspects of your company that distinguish you from the rest. At Agency 99, we make sure to guide you through the process of building your own Brand Strategy & Identity. The steps we follow in this process are:
First, we start with an in-depth research process. Our experts at Agency 99 take a look at the market you interact in alongside your competitors and customers. This initial research provides the answers we need to help you make decisions that will move you forward by empowering you to base decisions on actual data.
2. Brand Strategy & Identity Design
After completing the research phase, we jump in to help you bring your ideas to work. We design the brand strategy for you while aligning it with your business requirements.
As for your brand identity, our job is to develop the visual identity materials to resonate with your target audience and achieve your positioning goals faster.
Typically, we offer services such as:
We encourage our clients to be active participants in the branding process. As we thrive on constructive discussions and find that an energetic back and forth dynamic, it brings out the best in every project.
3. Revisions & Review
We take the time in the revision stage to carefully review the brand strategy and identity we designed for you. We make sure to work on reviewing and updating the current version while keeping it aligned to your company’s vision.
Offering a period of revisions gives everyone involved in the project overall the chance to take a step back, and revisit the project with fresh eyes. At Agency 99, we call it: Viewing the whole body of work, rather than individual items.
Once the revisions have been made, it’s time to review all we have to this point and make sure everything is as expected.
4. Delivery & Launch
Once the project is reviewed and our clients are satisfied with the end result. What’s left is for us to deliver the final results to your company. We prepare a range of files, including print and web colors. We also support you in launching it the right way. You can always count on us on building a Marketing Strategy to plan the perfect Launch Event for your new Product. Starting from choosing a venue that’s interesting but doesn’t outshine your product to planning a post-event follow-up.