Brand Strategy denotes the long-term plan for your company’s development, and it is connected with the needs and demands of your customers. On the other hand, Brand Identity refers to the visible aspects of your company that distinguish you from the rest. At Agency 99, we make sure to guide you through the process of building your own Brand Strategy & Identity. The steps we follow in this process are:
1. Research
First, we start with an in-depth research process. Our experts at Agency 99 take a look at the market you interact in alongside your competitors and customers. This initial research provides the answers we need to help you make decisions that will move you forward by empowering you to base decisions on actual data.
2. Brand Strategy & Identity Design
After completing the research phase, we jump in to help you bring your ideas to work. We design the brand strategy for you while aligning it with your business requirements.
As for your brand identity, our job is to develop the visual identity materials to resonate with your target audience and achieve your positioning goals faster.
Typically, we offer services such as:
We encourage our clients to be active participants in the branding process. As we thrive on constructive discussions and find that an energetic back and forth dynamic, it brings out the best in every project.
3. Revisions & Review
We take the time in the revision stage to carefully review the brand strategy and identity we designed for you. We make sure to work on reviewing and updating the current version while keeping it aligned to your company’s vision.
Offering a period of revisions gives everyone involved in the project overall the chance to take a step back, and revisit the project with fresh eyes. At Agency 99, we call it: Viewing the whole body of work, rather than individual items.
Once the revisions have been made, it’s time to review all we have to this point and make sure everything is as expected.
4. Delivery & Launch
Once the project is reviewed and our clients are satisfied with the end result. What’s left is for us to deliver the final results to your company. We prepare a range of files, including print and web colors. We also support you in launching it the right way. You can always count on us on building a Marketing Strategy to plan the perfect Launch Event for your new Product. Starting from choosing a venue that’s interesting but doesn’t outshine your product to planning a post-event follow-up.
Product design is a problem-solving discipline that pulls from the best of UX, branding, visual design, and prototyping to provide a coherent user experience and unique ways for your company to communicate directly with customers. Our designers will come alongside your team to craft an intuitive, meaningful, and elegant experience that users will love, adding your product’s unique advantage and success.
We have refined our design process and approach to collaboration and broke it down to 7 steps in order to ensure that we are aligned with our partner’s vision at every step of the journey.
1. Defining the product vision
Your product vision is the starting point of the entire product design process. It’s both a strategic tool and a tactical necessity, giving everyone a clear aim and understanding of their role. Communicating a product vision at the very start of the journey gives every stakeholder a glimpse of what success must look like.
So, we need to begin by defining your vision, clearly and precisely. To start, we will identify the what, the how, the who, and the why.
2. Product research
With a product vision in place, it’s time to explore just how viable it is. At Agency 99, we consider Product research as a data-gathering exercise. The goal is to see how your product fits in the market and discover what the users think about it, and then use that information to iterate and refine your product.
3. User and market analysis
Once we have completed the product research phase, it’s time to make sense of all that information. We, by then, have plenty of data, and our analysis should seek to draw insights from it.
4. Ideation Stage
It is time to get creative. During the ideation stage, we generate an array of solutions and ideas. No idea is a bad idea. Except when it is – because ideation is more than brainstorming brilliant ideas. As we progress together through the stages in product design, we will have collected and studied a large amount of data. We use this to drive ideation towards the best possible end product. It is all too easy to focus on that ingenious idea everyone loved, and assume the users will, too.
The content you create communicates your company’s message, educates your prospects, convinces them to purchase your products, and most likely turns them into lifelong customers. As a matter of fact, providing high-quality content is one of the most important things you can do to attract clients and create interest in your business. With the Internet growing today, Agency 99 guides you through your content management process and offers you services to level up the game. The steps we follow in this process are:
1. Competitive Analysis & Keyword Research
During this process, Agency 99 investigates the keywords your competitors are currently targeting and ranking for in SERPs (Search Engine Results Pages).
From here, we will first need to find out which keywords or key phrases have worked well for your competitors so far. To start this process, we will take a deeper look at your customers and their online search habits.
2. Content Strategy & Creation
In this phase, Agency 99 takes care of defining your goal after discussing your aim for developing a content marketing plan. Then we conduct persona research as we clearly need to know your content’s target audience. And while creating our content, we do not forget to run different content audits to make sure it is up to date, matches your goal and resonates best with your audience.
3. Publish & Refresh
Publishing your content isn’t only about clicking publish or post. It’s figuring out what format the content you want to create should take, and where it should live, based on your audience behavior. It also involves setting up a publishing workflow, schedule, and frequency to maximize your content’s reach and engagement.
4. Analyse
The final, and arguably most important step in content creations is analysing your content. Without data, you cannot know what is working or how to improve it.
In Agency 99, we help you analyse your content by tracking several metrics including: page views, organic traffic, audience growth, time on page, paid campaigns, as well as bounce, conversion, and engagement rates.
